Privacy Policy

1. Introduction

Welcome to the privacy policy for 121mcv. I operate as a sole trader consultant in the UK. I respect your privacy and am committed to protecting your personal data. This privacy policy will inform you how I look after your personal data when you visit my website, use my contact forms, or communicate with me directly, and tell you about your privacy rights and how the law protects you.

2. Important Information and Who I Am

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, I am the data controller responsible for your personal data.

Contact Details:

• Full Name / Trading Name: 121mcv
• Email Address: phi@121mcv.com
• Postal Address: United Kingdom

3. The Data I Collect About You

Personal data means any information about an individual from which that person can be identified. I may collect, use, store, and transfer different kinds of personal data about you which I have grouped together as follows:

• Identity Data: Includes first name, last name, and title.
• Contact Data: Includes email address, telephone numbers, and billing address.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform.
• Usage Data: Includes information about how you use my website and services.

I do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious beliefs, sex life, sexual orientation, political opinions, trade union membership, or information about your health and genetic data).

4. How Your Personal Data Is Collected

I use different methods to collect data from and about you including through:

• Direct Interactions: You may give me your Identity and Contact Data by filling in forms on this website (such as the contact form) or by corresponding with me by post, phone, email, or otherwise.
• Automated Technologies: As you interact with my website, I may automatically collect Technical Data about your equipment, browsing actions, and patterns. I collect this personal data by using cookies and other similar technologies. Please see my section on Cookies below for further details.

5. How I Use Your Personal Data

I will only use your personal data when the law allows me to. Most commonly, I will use your personal data in the following circumstances:

• Performance of a Contract: Where I need to perform the contract I am about to enter into or have entered into with you for consultancy services.
• Legitimate Interests: Where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. This includes responding to inquiries submitted via my contact form and managing my day-to-day business operations.
• Compliance with a Legal Obligation: Where I need to comply with a legal or regulatory obligation (such as keeping financial records for tax purposes).

I do not use your personal data for automated decision-making or profiling, nor do I use your data for marketing lists, newsletters, or promotional campaigns.

6. Disclosures of Your Personal Data

I do not sell your personal data. I handle and store all website contact form submissions directly on my own secure server infrastructure. However, I may share limited technical personal data with trusted third parties strictly necessary to run my business and analyze website performance, including:

• Analytics Providers: I use Google Analytics 4 (GA4) to help understand how visitors interact with my website. Google processes this technical data on my behalf under strict confidentiality terms.
• Professional Advisers: Lawyers, bankers, auditors, and insurers providing consultancy, banking, legal, insurance, and accounting services where necessary.
• HM Revenue & Customs (HMRC): Regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain financial circumstances.

7. Data Security

I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. I limit access to your personal data to myself and those third parties who have a business need to know.

8. Data Retention

I will only retain your personal data for as long as reasonably necessary to fulfil the purposes I collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

• Inquiries: If you fill out my contact form but do not enter into a contract for consultancy services, I will delete your data within 6 months of our last correspondence.
• Client Records: If you become a client, I am required by UK law to keep basic information about my clients (including Contact, Identity, and Financial Data) for six years after they cease being clients for tax and accounting purposes.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request the transfer of your personal data.

If you wish to exercise any of these rights, please contact me at phi@121mcv.com.

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk).

10. Cookies

My website uses cookies to distinguish you from other users. This helps me provide you with a smooth browsing experience and allows me to improve my site.

Specifically, this website utilizes Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 uses performance cookies to collect information anonymously, such as your IP address, browser type, and pages visited, to report on website traffic trends without identifying individual visitors.

These tracking cookies will only be placed on your device if you explicitly grant permission via my website's cookie consent banner. You can change your mind or set your browser to refuse all or some browser cookies at any time.